This course is not just about the basics of SEO knowledge which you can find on the internet. We intend to provide our numerous years of SEO Experience and special techniques in the corporate market. You will be able to thoroughly understand the concepts of SEO in Dubai which will attain top rankings for the website for Google Organic Search after the completion of this program. Not only this but we also will teach you strategies and secrets which help us get 1st-page positions for our valuable clients.
Total: 4 sessions (every Sunday and Wednesday from 6:30 pm to 8:30 pm)
Trainer: Vadim Yudin is a professional practical Digital Marketing expert at Beontop and Darvin Studio. He has 12 years of experience in Search Engine Optimization and achieved Top organic results for hundreds of websites from different niches.
Search Engine Optimization Course Program
1st Session (2-3 hours)
- Beontop's Case Studies
- Google
- Google Search Engine Structure
- Google Algorithms
- Search Engine Optimization Rules
- Google Analytics
- Create a Google Analytics Account
- Install Tracking Code
- Add Filters to Remove Internal Traffic
- Analyze Real Time Reports
- Analyze Audience Reports
- Analyze Acquisition Reports
- Analyze Behaviour Reports
- Configure Goal Tracking
- Google Webmaster
- Adding a website on Google Webmaster
- Geo-Targeting (Target the SEO region)
- Manual actions
- Links, Coverage, Sitemap
2nd Session (2-3 hours)
- Semantic Keyword Research
- Google Keyword Planner
- Ahrefs Keyword Explorer
- Keyword Surfer
- Keywords Everywhere
- Website Structure (Content Map)
- Competitor Analysis (creating of the best website in a niche)
- Keyword Spreading
- Creating a URL Structure
- Screaming Frog SEO Spider
- Settings
- API Integrations
- What you need to look at
- Technical Optimization
- Page Speed (Mobile and PC)
- SSL and home page redirection
- Status codes (404, 301, 403, 302, 200, 500, 410)
- Meta tags and headline (h1, h2, h3, h4, h5)
- Duplication of URLs with same content
- Finding and correction of bad/empty pages
- Generate & configure robots.txt
- Human-readable URLs
- Sitemap
- Configure .htaccess
- Meta tag hreflang
- Structured Data
3rd Session (2-3 hours)
- On-Page Optimization
- UI and UX Design improving
- E-A-T (Expertise, Authority, Trustworthiness)
- Meta Title, Description (description, requirements, volume)
- h1, h2, h3, h4, h5 (headlines)
- Text Content (LSI words)
- Plagiarism Checker
- Pictures (file name, Alt, title, uniqueness)
- Internal links (anchor text in the menu links and in the texts)
- Warnings about over-optimization
- The perfect optimized website model. Website appearance, structure and design.
4th Session (2-3 hours)
- Off-Page Optimization
- Good and bad backlinks
- Anchor List (Backlink Strategy)
- Disavow links
- Majestic SEO
- Ahrefs
- Link Research
- Backlinks from Social Networks (Facebook, Twitter, Instagram, Google+ and 500+)
- UAE Listings and Directories
- Paid Backlinks
- Reviews
- Removal of Google Sanctions
- PBN websites
- Domain Research
- Domain Quality
- Web Design
- PBN Website Management