Quicklease.ae – Case Study (SEO)

Quicklease Car Rental as a brand already held a good offline reputation, owing to the quality of the vehicles they provided and their affordable prices. Before engaging with BEONTOP, they were experiencing difficulties with their online presence due to several factors, including:

• The website was built on an outdated version of the WordPress CMS and was not optimized for viewing on mobile devices
• A lack of quality backlinks from credible external sources
• Duplicated and copied content throughout the website
• Numerous pages with non-human readable URL’s and a non-existent website structure
• Hundreds of empty pages and pages without proper meta tags and headlines

Our Central Campaign Strategy was to

Design

Create a new website with proper URL structure and mobile-responsive UI/UX design.

Unique Content

Write reader-friendly and unique content for all pages of the website.

Load Speed

Optimize the loading speed of the new website as per Google recommendations and based on FCP and FID Indicators.

Backlinks

Raise the number of good quality backlinks from external sources and directories.

Anchors

Create an effective internal linking strategy with properly optimized anchors

A simple SERP search on Google for “rent a car Dubai” will throw before you, hundreds if not thousands of unique car rental websites, most of which have the same, regurgitated text. With Quicklease Car Rental, our strategy was simple enough – develop well-structured content so compelling that people would link to it naturally, removing the need for excessive outreach and paid promotions.

Whether it be the home page content, any of the product pages, or even the FAQ page, quality was the core of our content strategy. With every piece of content that we added to the website, we ensured that the text held value on its own and that a reader could get useful information on that service by reading through it.

An overview of our content strategy:

• Optimized home page content with close to 2000 words of content and minimal tautology
• Effectively made use of images and videos
• The content across the website was neatly structured with subheadings, paragraph-breaks, and bullet points
• Unique meta tags were written for every single page on the site (400+ pages)
• LSI terms, i.e., words or phrases closely associated with the client’s core business niche was extensively used within the content so that the website will rank for a broad range of short-tail and long-tail keywords.

Home Page

Optimized home page content with close to 2000 words of content and minimal tautology

Meta Tags

Unique meta tags were written for every single page on the site (400+ pages)

Content

Effectively made use of images and videos

LSI Terms

LSI terms, i.e., words or phrases closely associated with the client’s core business niche was extensively used within the content so that the website will rank for a broad range of short-tail and long-tail keywords.

Structure

The content across the website was neatly structured with subheadings, paragraph-breaks, and bullet points

For any SEO campaign to truly succeed and reach the masses, it is crucial to speak the language of your audience. Quicklease Car Rental opted to seek our Arabic SEO service as they wanted to present themselves to both Emirati citizens and to the many Arabic tourists that visit the country all-year-round. From a strong content strategy to a reliable off-page strategy, all the work done for the English version of the website was replicated for the Arabic one as well.

An Overview of our Arabic SEO Campaign for Quicklease Car Rental:

• Choose the most competitive Arabic keywords to ensure that we attract and target the right audience.
• Wrote unique Arabic content for every single page of the website
• Unique Meta Tags, H1s, and Subheadings were also written for the respective Arabic pages
• Arabic backlinks were also created to strengthen the respective pages.