Accelerating Growth: How Google Ads Ignited Conversions for a Vehicle GPS Tracking System
Insights and Essential Performance Metrics
1. Cost Per Click (CPC)
- The average CPC for the campaign was AED 0.65, which is notably low compared to industry benchmarks for GPS tracking solutions.
- By implementing precise keyword targeting, audience segmentation, and optimized landing pages, we achieved a cost reduction of AED 3.86 per click compared to industry standards.
- As illustrated below, the average CPC for a competitive search term such as «GPS tracker» can climb to AED 4.51 or more, highlighting the efficiency and cost-effectiveness of our approach.
2. Cost Per Aquisition (CPA)
Our cost per conversion or cost per acquisition (CPA) was AED 23.7 Our goal was to come in under AED70 CPA, and ideally under AED 50 CPA. We did it!
3. Conversion Rate
Our total conversion rate for conversions: Click on Phone, Click on Whatsapp, App store Install & Click on Email- 2.7%
Client Background and Objectives
The client aimed to achieve the following key goals:
- Strengthen brand awareness
- Drive qualified traffic to their website
- Increase app store installations
To support these objectives, we designed and implemented a customized Google Ads strategy. The campaign included three distinct ad groups, each targeting a priority product category:
This approach ensured focused targeting and maximum engagement within each product segment.
Campaign Performance and Results
The following data highlights the overall performance of the campaign, showcasing key performance indicators (KPIs) and the targeted keywords utilized in this Google Ads strategy. Additionally, the metrics reflect website engagement driven by the advertising efforts.
- App Installs
- Website CTAs(Phone,Email & Whatsapp)
Outcomes of Our GPS Tracking System Campaigns
Beontop's advertising campaign for our client delivered outstanding results, driving steady growth and a significant return on investment. Here is a detailed breakdown of the monthly performance over the three-month campaign period.
Month 1 (Aug 1 – Sep 1, 2024):
Top Keywords
Month 2 (Sep 1 – Oct 1, 2024):
Top Keywords
In Month 2, we significantly built on our Month 1 performance, increasing conversions from 82.6 to 241.8 while improving the conversion rate and slightly reducing the cost-per-click (CPC). Most notably, we achieved a substantial reduction in the cost-per-acquisition (CPA), bringing it down from AED 45.42 to AED 15.36.
Have you ever noticed that your Google Ads conversions sometimes appear as decimals? This isn’t an error but an intentional feature designed to attribute credit accurately.
When multiple keywords contribute to guiding a user toward conversion, it's essential to recognize the impact of each interaction. From the initial click to the final step—and everything in between—every touchpoint plays a role in securing that lead.
